Attracting website visitors - better results With SEO
|10 Apr||9am - 4:30pm||Innovation Centre, Europarc|
Search engine optimisation (SEO) is all about providing search engines (primarily Google) with the signals required to rank your website high in search results for terms your potential customers use. This involves ensuring your website has the technical features required to be “search engine friendly”, understanding what the keywords are that people use to search for your type of business, writing web page content optimised for those keywords and then getting other websites to link back to yours. Whether you intend to undertake SEO yourself or employ an agency to help, this workshop is perfect to help you understand SEO best practices (and the SEO to avoid!)
NB – This is not a practical workshop and delegates are not required to bring a laptop computer.
Delegates who attend this workshop will gain an understanding of technical SEO, keyword research, on-page optimisation and link acquisition. This will include information on web development tasks to improve SEO performance and practical guidance on keyword research that informs content planning, the important parts of a web page for SEO, how to write for search engines and how to use content to get other sites to link to yours.
Technical SEO including page load speed and avoiding crawl errors
Keyword research and selection
On-page optimisation elements
Copywriting for search engines
Adding content to your website to get more organic traffic
Understanding the importance of links for SEO
How to get other websites to link to yours
Workshop Presenter – Ian Lockwood