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Using Google Analytics to Target Global Sales

Date Time Location
6 Jun 9am - 12pm Europarc Innovation Centre, Innovation Way, Europarc, Grimsby, DN37 9TT

Google Analytics is one of the most widely used digital tools for studying consumer behaviour, user journeys and improves sales. By having a greater understanding of the features available, it will help you maximise its benefits for your website.

Google Analytics not only lets you measure sales and conversions, but also gives you great insight on your visitors movements; how they use your site, how they got there and how you can keep them coming back.
The Department for International Trade has teamed up with local experts to deliver a half day masterclass to support your business and give you a greater understanding of the benefits of using Google Analytics. Learn how to make the most of the tools and reports available within the system and how tracking your website can give you an insight into your users/customers.

This masterclass will cover:
•Benefits of using Google Analytics
•Data collection and management in order to gain a comprehensive view of your customers behaviours
•How to set up Google Analytics
•An overview of the analytics control panel, visualisation and reporting
•Sharing data across platforms such as Google AdWords
•Exploring additional features
•Alternatives to Google Analytics

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