Appleby’s Ice Cream parlour is back in business in Lincolnshire
5th June 2017
THE new owners of an iconic Lincolnshire ice cream parlour are out to scoop up a taste of the good old days.
Having been placed on the market in 2016, Appleby's Ice Cream – seven miles away from Louth and 15 miles from Grimsby – is back open for business, under new ownership.
It has been purchased by the Owen family and rather than put their own, modern stamp on the business, which was established in 1913, the new owners want to rekindle a nostalgic flavour.
Sandra Owen said: "It is a new and exciting adventure for the whole family.
"We previously owned the Waggon and Horses in South Reston for eight years, so we are used to customer service and being involved in this type of industry.
"It was time for a change and this business gives us a great opportunity to build on a successful business, and also be creative ourselves."
She added: "A man called Darren Russell was an apprentice under the original family, and he worked here for 17 years.
"He has been helping us with production, so we can bring back the recipes for our customers.
"We can't thank him enough for helping us reopen. He is showing us all how to make proper Appleby's ice cream."
The family-friendly business was re-launched at the start of last week and Annerley Owen continued: "We talked about changing the name, but people know exactly what Appleby's is and it already has an amazing reputation.
"With that in mind, the changes that we have made are minimal.
"We have slightly modernised the interior slightly, and that is pretty much it.
"We have received so much support from everyone, from the people who helped us with electrics and decorating, to the people that have visited."
A week on from the re-launch, a few of the old favourites have proved they are still a hit with customers – providing the perfect response to soaring temperatures.
But while people across the area have become re-accustomed with that famous taste of vanilla and chocolate, salted caramel has also been scooped-up by the litre!
Former owner Jill Muldoon took over in 1980, and retired from the family business in 2009, when it was initially put up for sale.
Her grandfather, William Appleby, who owned the village store, began Appleby's Ices in 1913 by mixing ice-cream by hand in a barrel until he found the perfect recipe.
News Courtesy: www.humberbusiness.com