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Fiver Fest looks to cash in as campaign launches in North East Lincolnshire

A BRAND new initiative encouraging people to shop locally launches in North East Lincolnshire today.

Fiver Fest looks to cash in as campaign launches in North East Lincolnshire

A BRAND new initiative encouraging people to shop locally launches in North East Lincolnshire today.

Independent traders and small businesses have joined together to launch Totally Locally NEL, a buy local movement by local business for local business.

The scheme begins with retailers, cafes and small businesses creating special £5 offers as a part of a ‘Fiver Fest Fortnight’.

For two weeks, participating businesses will highlight the offer, which will be showcased both in their own stores and on a dedicated Facebook page.

Jo Smedley, owner of Red Herring Games, a Totally Locally NEL champion, said: “For a fortnight local retailers who have signed up to the Totally Locally campaign are putting together some fabulous £5 offers within their shops to help people spend their Totally Locally £5. Spends range from gifts, to chocolate, to food, to beauty treatments and blinds! It’s a real mix which just reflects how vibrant a small business community we already have – if we would just support it a little more!

“Just £5 spent locally instead of at a giant retailer can mean so much to the local economy. Small business owners pay taxes, employ people, and provide excellent service and value for money. Why wouldn’t people want to support them and keep the local economy buoyant? There’s nothing more depressing than walking around the town centre with a lot of empty shops. Totally Locally is about filling those shops and keeping them commercially viable just by encouraging local people to shop locally.”

The team calculates that if every adult in North East Lincolnshire spent just £5 of their weekly shopping budget in a local shop or business instead of online or at the big chains, it would generate an extra £30 million annually for the local economy.

Nic Till, pictured, of Riverhead Coffee, with branches in Grimsby and Cleethorpes, is leading the Totally Locally NEL movement. She said: “At the moment we’re a small group of local people, business owners and North East Lincolnshire lovers who want to try to improve our area and change the way people think about local independent businesses. We want to help boost our local economy by using this marketing campaign, which has already proven to be really successful in lots of other towns and areas.”

Any local independent business can join in – all they need to do is email their own Fiver Fest Fortnight offer to nel@totallylocally.org, and they will be sent free posters and marketing materials to help with promotion. For more information, visit facebook.com/TotallyLocallyNELincs/

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