Grim and beer it! Have-a-look at Axholme’s new ale
8th May 2018
A homage to the history of Grimsby – that’s the brand new ale from Axholme Brewing Company as it prepares to make the town its home.
The team behind Cleethorpes Pale Ale has created another tipple with provenance and pride at the fore, bringing Viking legend to the taps and tastebuds of the town.
And it will no doubt settle just as well as the fisherman founder in the tale of Havelock the Dane.
It comes as sights are set on a summer opening for the brewery in the former St Barnabas Church in King Edward Street, as funding to dramatically increase production is finalised.
A four per cent session ale, Grim celebrates the town’s rich history, and director, Shahram Shadan, is excited by the initial response.
He said: “With the new brewery opening up in Grimsby this summer we wanted to do something to celebrate and champion the town. Most of our staff live in the area and we have some important customers in the town. Our Dockers Mild was a big hit last year, but for this one we thought we would go right back to the very beginning and mark the origins of the town.
“Having a beer with an interesting, local connection is great for landlords and this one has been really popular across Lincolnshire.
“The response on our social media has also been fantastic. We are really grateful to our local graphic designer, Chris Bruce, who has come up with a striking image for the pump clip.”
Light brown in colour, this traditional grain bitter is brewed with barley, wheat, oats and rye. To give the brew a contemporary twist, the beer is dry hopped with cascade hops to give a refreshing citrus aftertaste.
The team is currently brewing in Crowle, North Lincolnshire, but has reached capacity, chiefly due to the success of the flagship resort ale. It has been bolstered by Mr Shadan and entrepreneurial pals William Douglas and Charles Lumley, who came on board as directors, with the latter presenting the opportunity for the business as an early customer with his specialist beer shop and weekend bar.
Message in a Bottle, in Cambridge Street, Cleethorpes will welcome Grim next weekend, but it debuts on draft in pubs and bars from this weekend, first available in CAMRA town pub of the year for Grimsby and North East Lincolnshire – the No.1, by Cleethorpes Railway Station, tomorrow (Saturday, April 28).
Other pubs, bars and restaurants who will be stocking the new brew include The Pig & Whistle at Healing Manor, The Crown & Anchor at Tetney Lock, The Brown Cow in Louth and The Laceby and District Royal British Legion.
News Courtesy: www.humberbusiness.com