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International ambition underlined with senior Young’s Seafood appointment

YOUNG’S Seafood has appointed an international sales director as it looks to take the success of its UK’s number one fish business further afield.

International ambition underlined with senior Young’s Seafood appointment

Nick Munday, previously international controller at Thorntons Plc, will help drive the international business programme at Grimsby's Ross House HQ, a strategy described as a key pillar in the business plan.

Bill Showalter, interim chief executive, said the move reflects the international interest in Young’s, as a Great British brand, from the USA to Australia, Asia and beyond.

With a low pound exports are currently in-vogue, and long term sales success has the potential to boost production and increase employment demand in the town, where significant operations have been consolidated over recent years.

Mr Munday said: “I am delighted to join the team at Young’s Seafood. With much loved ranges including Gastro and Chip Shop, together with an industry-leading innovation stream, Young’s has the potential to become a global brand.

“Driving the international programme is a great opportunity to inspire more people around the world to love fish now and for generations to come.”

Before working for the renowned chocolatier, Mr Munday’s CV included Global Brands Ltd, Constellation Europe Ltd, Hardy Wine Company, Matthew Clark Brands, and Cadbury Group.

It comes as the biggest marketing campaign ever is underway for the brand, which features Grimsby's iconic Dock Tower.

Mr Showalter, who has overseen the operations of Young’s since Pete Ward stepped down six months ago, having been chief executive and finance officer for the parent company Young’s Seafood International Holdings Ltd, said: “I am pleased to announce that Nick Munday has joined Young’s Seafood to lead our international agenda, which is an important part of our strategic plan. He brings a wealth of experience in driving international growth with leading FMCG brands. It is our belief that a fish loving nation is a happier and healthier nation and we look forward to introducing Young’s to more markets around the world.”

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