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Liz Drury: She’s a powerful voice for small business after hitting the top 100

THE Grimsby-area is giving a crystal clear voice to independent businesses.

Liz Drury: She’s a powerful voice for small business after hitting the top 100

Liz Drury’s eponymous voiceover company has been named as one of 100 small businesses to champion the ‘little guys’ ahead of 2017’s Small Business Saturday. 

She follows last year’s representative from Grimsby – Red Herring Games – into the prestigious list, which helps raise profile and bring out the personalities of the nation’s eclectic business offer. 

The Ulceby resident, and former Franklin College business development officer, said: “I saw a link to it on a networking group and thought there was no harm in having a go. 

“You give the story of how your business got started and what you do, and I thought no more about it. Then I got an email out of the blue saying ‘congratulations you are in the top 100 businesses’.

“It is all to do with Small Business Saturday, raising the profile of independents and getting people to buy from small businesses and shop locally.

“I am already finding a whole new network connecting on social media, others who are part of the Small Business 100, people from previous years who are still supportive and even Dragon James Caan.”

One contact is a production company, useful for her line of work. 

“There could be some really big opportunities,” she said, not least a potential invite to 10 Downing Street as enjoyed by the class of 2016.

Her day in the spotlight is November 2, exactly a month before Small Business Saturday, when she will be plastered all over social media by the organisers.

She is also ‘conspiring’ with murder mystery specialist Jo Smedley,  managing director of Red Herring Games, for something special to mark the occasion. Last year a special market was held at Riverhead when the Small Business Saturday bus rolled into Grimsby.  

It is not the first recognition for Mrs Drury’s business. In May she was a finalist in the Northern Lincolnshire Business Awards, coming close to winning the Hull and Humber Chamber of Commerce’s New Business Award.

Her journey into the profession involved a transatlantic learning curve, having moved to the US with her husband’s job with Stallingborough titanium dioxide giant Cristal, and taken a course at a local college. It led to work in a recording studio with a demand for British voices high, and a seed was sown to go freelance, having bagged some big brand contracts from Bulgari to BMW. 

She has created a sound booth in her rural retreat, bolstered by the roll-out of super-fast broadband for those expansive audio files, and also has a mobile set-up so she can go to clients. 

Small Business Saturday is already the UK’s most successful small business campaign, and is now in its fifth year. 

More than 75 per cent of local councils supported the campaign, giving considerable national reach into local communities.

Free to participate in, any small businesses can get involved – from one-man bands, through to a high growth office, and from tradesmen to social media gurus. In addition to the big day, the campaign also delivers help and advice alongside opportunities to connect with other small businesses. 

“The British public has a great affection for small businesses and we continue to see that grow year on year,” said campaign director Michelle Ovens MBE. “Small Business Saturday is an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK.

“Although the campaign focuses on one day, the goal is to have a lasting impact on small businesses by changing mind-sets, so that people make it their mission to support small businesses all year round. Most people in this country own a small business, work for a small business or know somebody who does, so supporting a small business on Small Business Saturday is absolutely personal.”

The concept was originally founded by American Express in the US in 2010, and it remains the principal supporter of the campaign in the UK. The Federation of Small Businesses and Enterprise Nation are also on board. For more information or marketing materials, visit

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