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Meet Liam the Grimsby fishmonger - the latest face of Tesco’s Food Love Stories

A Grimsby fishmonger is appearing on thousands of television screens in homes around the country, as part of the Tesco Food Love Stories promotional campaign.

Meet Liam the Grimsby fishmonger - the latest face of Tesco’s Food Love Stories

The 30 second commercial features Grimsby Tesco gold-trained fishmonger Liam who is shown working behind the fish counter, laying out his cuts of salmon and other fresh produce. In the video he explains his passion for the taste and quality of the seafood he sells.

Liam is proud to be part of the Tesco team.

He says: “I eat, live and breathe fish - I’m just one with the fish.

“I’m a gold trained fishmonger at Tesco.

“Most of my family have worked on the Grimsby Docks. I take a lot of pride carrying on that legacy.”

Liam then goes on to cut a piece of salmon and shares his specialist knowledge about what to look for when buying fish.

He continues: “Top tips - you are looking for the colour, the eyes, looking for the fish that stands out to you.

“This is my counter, Liam’s counter.”

The video, which has been released on You Tube has already picked up over 2,000 views since it was published a week ago.

In July, the supermarket chain was awarded ‘Fish Counter of the Year’ for sustainability by the Marine Stewardship Council.

Tesco said: "We are committed to playing our part to protect the world’s oceans and fish stocks, whilst ensuring that customers can enjoy great quality fish at affordable prices.

"We've a growing range of Marine Stewardship Council (MSC) certified seafood with over 100 products.

"The MSC’s logo reassures our customers that the fish is caught in a sustainable way that prevents over-fishing and protects the marine environment.

"Tesco has taken this step to help protect the future of our seas and ensure that customers in the future can enjoy fish in the way we do today.

"This award recognises our on-going work to source sustainably."

Much of what Liam sells is sourced from from Icelandic Seachill, who reported strong results on Friday.

Tesco has also signed up to a major agreement between leading seafood retailers and suppliers that will protect the pristine areas of the Northern Barents Sea in the Arctic from the expansion of cod fisheries in the region.

Having MSC certified fish helps to support fishermen, suppliers, fish counters, customers and ultimately the future sustainability of the industry, says Tesco.

The’ve also joined the push for the sustainable management of the world’s tuna stocks, in partnership with NGOs and other businesses.

News Courtesy: www.humberbusiness.com

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