Skip to main content

New boutique brimming with glitz and glam

A NEW and exciting business has hit the streets of Immingham.

New boutique brimming with glitz and glam

Brimming with glitz and glam, the clothing boutique provides a wide range of clothes, accessories and even party goods.

The boutique has brightened up Kennedy Way shopping centre with its glamorous decor and fashionable content.

Elaine Fisher, Lou Lou's Muse owner, opened the doors to the public at lunchtime on Wednesday, where customers were greeted with a glass of bubbly and home-made, hand crafted cakes.

She said: "I have lived in Immingham since I was little but I've recently spent time living abroad in Kuwait and when I moved back I wanted to do something here.

"When I left school I worked in retail and I've just gone back to that. I worked in Mothercare and then Binns, when it was Binns so I've gone back to my grass roots."

Elaine had run Lou Lou's Muse as an online business where customers could contact her via Facebook and Instagram to make clothing orders but she decided to open her shop on her return back to England.

"I want people to come in and have a chat, have a drink and look around the clothes. I want it to be a social place, not just about retail," Elaine added.

Customers can browse a wide variety of clothes and accessories ranging from coats down to dainty bracelets.

Lou Lou's Muse stocks party attire as well as casual wear with something for every customer.

Clothing starts at a size six and goes up to plus sizes. All items are reasonably priced to suit each customer, with her most expensive item being £75 and some items starting from as little as £3.

Elaine purposely buys in products in small amounts so large numbers of customers are not buying and wearing the same thing.

"You don't want to be sitting in the pub or out shopping and see someone wearing the same clothes as you so I am conscious to only buy a few garments in of any one item so customers are not wearing the same outfit," Elaine explained.

She had a vision of what her shop would look like and she said that this has been achieved.

"I had it in my head exactly what I wanted the shop to look like and this is it. I owe a big thank you to Tony and Dannon from A Benson Plumbing and Heating and also LRC Electrics.

"They've done everything and it looks brilliant," she said.

Complete with chandeliers and sequin mannequins, the shop oozes elegance and fantastic interior design and brings a touch of glamour to what is a very and up and coming area.

"Immingham needs regenerating and that is already starting, people are beginning to see a difference.

"This is where I live and I wanted to give something back to the community.

"I think the hairdressers opposite the shop are quite excited by this. We have the Post Office opposite the shop as well so if people want to order something I don't have to go far to post it. It's all in one place," Elaine explained.

Elaine has described the business venture as a "project" and has said it's a working progress.

"I'm just going to play it by ear. There will only be me working here and maybe my daughter from time to time but my main focus is to cater for my customers.

"If a particular item is being sold and it's selling out, I will base my next lot of stock on that. I want this to be tailored to my customers."

Elaine plans to have the shop open six days a week however, going back to catering for her customers, she will judge the opening times around them and consider when the busiest periods of trade are.

If the shop is not open, customers can contact her through her Facebook or Instagram page, which is something they have been doing for a couple of months already.

"I couldn't have done this without my family and friends.

"My friend has made cakes for the launch and they've all put the time and the effort in to be here to ensure everything is running smoothly. I've had so much support and it's been great," Elaine added.

The shop is at Unit 8 of Kennedy Way Shopping Centre and cannot be missed due to the lavish Valentine's Day display in the shop window.

News Courtesy:  

Key Facts

Latest News