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Partnership flourishing for dealer and bodyshop

KEEPING customers on the road in style, with smiles, has seen vehicle repair specialist John Clark Bodyworks turn to Read Suzuki once again.

Partnership flourishing for dealer and bodyshop

A total of five new Celerios have been leased by the Humberston business, in a refresh of the courtesy fleet.
Jeremy Clark, director, said: “We are keeping out courtesy cars up to date, providing new vehicles for our customers, and building on the relationship we have with Read Suzuki.”

The family business, based at Jackson Place, Wilton Road Industrial Estate, is – among other brands – a Hyundai and Suzuki approved body shop, with trained technicians equipped with the tooling to repair the vehicles Read Group specialises in across North East Lincolnshire.

Lee Grech, Read Suzuki’s sales manager, handed over the keys at the Grimsby dealership in Railway Street.

He said: “We have a great working relationship with John Clark and the Celerio model is a good choice for them.

“It is a five seat, five door model, ideal for any customer they have in, and a great little town car that is brilliant on fuel.”

While nationally car sales have dipped for four successive months, Read is bucking that trend.

“We are doing really well, outperforming the national rates,” Mr Grech said. 

“Suzuki is a brand people recognise, and the cars coming out are of a proper specification for a reasonable price, and the value is recognised, too.

“When money is tight, and there is ‘doom and gloom’ in the market, people do look at other brands, and they are finding Suzuki a nice fit.”

Having launched his first dealership with the Hyundai brand in 2010, in Railway Street, Mike Read, managing director of the eponymous group, introduced Suzuki three years ago in Grimsby, and has expanded Hyundai to Lincoln, Worksop and King’s Lynn. In that time he also opened a purpose-built flagship Hyundai dealership in North East Lincolnshire, on Altyre Way.

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