Quirky Cleethorpes business appeals for local artisans to join collaborative store
5th March 2018
A quirky Cleethorpes store full of the work of local artisans is relaunching with a fantastical style - and looking for more local artists to join its ranks.
Emporium 53, on Cambridge Street, is in the midst of a complete revamp, and will soon guide customers through its collection of wares with its very own yellow brick road.
The store contains a variety of products and displays all created by local artisans - and they're now reaching out to more independent businesses in the area to get involved.
John Clay, owner of Emporium 53, bought the business with his partner Trace after they decided they wanted to take on a new challenge - and expand Trace's chocolate business The Chocolat Story.
He said: "The shop has been open since last September, but we just bought the property to take over.
"My wife is a chocolatier, so we were looking for somewhere to expand into and we decided to buy the property with all the businesses who were already in here."
Emporium 53 currently houses 11 artists - including soap makers, urban artists, and woodworkers - and are on the hunt for more.
He said: "We've got the chocolate business, which is the only one in the UK like it, and then we've got Cleeglass who makes jewellery from sea glass.
"Then there's Hidden Treasures, which is a lot of unique items, and then there's Scent Saints who is well known worldwide - they make different types of candles."
The shop also has its own graffiti artist - Urban Arts, and Casting Memories, who make beautiful casts of hands, feet, and pet paws to keep forever.
John said: "We're now freeing up the back room for new artists, we've got interest from people who make baby clothing, and artists - from painters to photographers.
"We're really eager to welcome local artists of all trades - we're trying to bring some sort of life into the stop and take Emporium as its name.
"We want to bring a magical feel to the shop - we're hoping to do a relaunch of the shop before the Easter bank holidays."
But alongside campaigning for new businesses to join their new business venture, John and Trace are also in the midst of a complete revamp of the shop's style.
John said: "We're in the middle of re-doing the entire shop, so one room will be a bathroom theme, with sinks and baths coming out of the walls.
"We're going to have a yellow brick road coming through the shop to lead people through the shop, and each brick will have the name of an artist on it.
"We're going to have a skeleton sky-diving from the ceiling in the main room, and hands coming out of a wall, so the path's going to come around it and into the next room."
As part of its re-vamp, Emporium 53 is launching a competition to design the metal shutter at the front of the building.
Staff are looking for entrants to design a mural which captures the weird and wonderful style of the shop - and keeps the ethos of the place alive even when the doors are closed.
John said: "What we're trying to do now is run a competition to come up with a design for the shutter - anyone can enter.
"At the moment, the shutter is just black, and all the shutters around here are just black, and I want the shutter to encapsulate what the shop's about.
"We want it to bring all the artists together, be weird and wonderful, and as magical as it can be.
"They'd design it for us - and then paint it - and there's a £100 prize!"
If you or your business is interested in joining Emporium 53, or you'd like to enter the competition, please contact John and Trace at Emporium53.Cleethorpes@gmail.com.
News Courtesy: www.humberbusiness.com