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Shoppers waste Lidl time in checking out ‘magnificent’ new Grimsby store

Crowds of eager shoppers wasted no time in checking out a "magnificent" new supermarket in Grimsby at its grand opening yesterday morning.

Shoppers waste Lidl time in checking out ‘magnificent’ new Grimsby store

A town crier shouted from the rooftops to officially open a state-of-the-art "Lidl of the future", in Ladysmith Road, as locals queued with anticipation to finally get a look inside the new 'concept' strore.

A ribbon-cutting ceremony led by North East Lincolnshire mayor, Ron Shepherd, marked the end of months of transformation works at the supermarket site, where the new store has been built in place of an older Lidl.

No expense has been spared on creating a modern feel with a fully glass-fronted facade maximising natural daylight entering the building, while sensor-controlled exterior sun blinds automatically operate to mitigate the effects of unwanted heat from solar gain.

The sales area of the supermarket has increased in size and the sustainable store boasts state-of-the-art facilities including a bakery, longer dual-style tills, customer toilets, baby changing and ample parking for both cars and bicycles. Up to 20 new jobs have also been created for the local community.

 Around 50 shoppers queued up outside waiting for the store to open for the very first time, and Mary Davies, who has watched the new-build take shape from her nearby home, was the first in the queue.

Mary, who turned up on Lidl's doorstep at 7.30am, said: "I absolutely love it. It's amazing what they have done with it.

"It looks really modern and feels more airy. They have brought it up to date and I'm really pleased with how it looks.

"I love Lidl because there's a good variety of different foods from around Europe. It's nice to be adventurous with food."

Ian Patchett is the store manager. He has worked for Lidl for 12 years and has managed six other stores in the Lincolnshire area.

In bringing a wealth of supermarket management experience to the Ladysmith Road store, Ian hopes it will be a hit with the local community.

He said: "My first impressions of it are awesome. The community have now got a top notch store.

"We can't wait to get started but the pressure is definitely on because we want to make it a success."

For the first two weeks of the new store being open for business, shoppers who buy their groceries here get the best possible selection of fresh food out of all of the other 62 regional Lidl stores.

The store gets initial priority for at least 14 days on all fresh foods, and keen shopper, Shelley Crofts, who queued waiting for the store to open, said the the redevelopment looks "fabulous".

She said: "We have been waiting ages for it to open. It's a lot cheaper than other places and has a great choice of groceries.

"There are some fabulous bargains here. I like a lot of the German products.

"It's a nice store for the community."

Marian Cavanagh added: "It's magnificent for me because I only live down the road.

"It's lovely to shop in a nice, smart store.

"It's always lovely and fresh. I have come for my Christmas supplies today."

As the first customers through the door, those who queued up were treated to a spot of breakfast.

Sliced croissants and fruit juices were handed out to everyone who turned up.

Mayor, Ron Shepherd, said: "The investment is phenomenal and shows that Lidl have fantastic confidence in the area.

"People will definitely use it because it offers good value. I'd encourage people to come and use it to see why Lidl have put their money where their mouth is".

The Ladysmith Road Lidl store is open 8am to 9pm Monday to Friday, 8am to 8pm on Saturday and 10am to 4pm on Sunday.

News Courtesy: www.humberbusiness.com

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