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Visitor economy board set up to boost county tourism

FOUR key figures from the Grimsby-area will play a role on a new Visitor Economy Board established by Greater Lincolnshire Enterprise Partnership.

Visitor economy board set up to boost county tourism

Liz Parry, owner of Abbys Group; Bob Callison, proprietor of The Adelaide Guest House; Dave Skepper of Stagecoach and Flora Bennett, Wilkin Chapman’s tourism lead, will represent the area alongside key figures from the likes of Butlins, Doddington Hall, the National Trust, Lincoln Cathedral, Visit Lincoln and the Lincolnshire Showground.

It is an addition to the LEP’s board portfolio, which includes dedicated teams on food, investment, employment and skills, and water management.

“The visitor economy is one of the top three priority sectors in Greater Lincolnshire and the LEP has set itself the challenge of doubling the value of the visitor economy by 2020,” said Chris Baron, resort director at Butlins in Ingoldmells, who will chair the Visitor Economy Board.

“The sector is worth around £2 billion a year to the Greater Lincolnshire economy, and that figure grew by £350 million a year in the four years after the LEP was set up.

“Our visitor economy is currently buoyant, but we want to go further and maximise the potential of the sector. The role of the new board will be to boost the growth of the visitor economy and to shape and influence future visitor economy products to meet the needs of visitors and businesses in Greater Lincolnshire.”

Initial tasks include the production of a comprehensive body of information about visitors to Greater Lincolnshire, and producing a place marketing toolkit for visitor economy businesses and identifying the skills shortages in the sector and working with businesses to address these.

The team will also look to maximise the opportunities offered by Mayflower 400 - a celebration planned in 2020 - to recognise the pilgrimage from Immingham and Boston.

Full board member list: Claire Birch (Doddington Hall), Dave Skepper (Stagecoach East Midlands), Jackie Croft (Lincoln Cathedral), Jayne Southall (Lincolnshire Agricultural Society), Lydia Rusling (Visit Lincoln), Mary Powell (Lincolnshire County Council), Matt Corrigan (Lincoln BIG), Richard Beason (Bishop Grosseteste University), Sukhy Johal (University of Lincoln), Paul Learoyd (Lincolnshire Wildlife Trust), Sara Blair-Manning (National Trust), Bob Callison (Adelaide Hotel), David Norton (Springfields Horticultural Society), Flora Bennett (Wilkin Chapman LLP), Liz Parry (Abbys Group), Mark Hollingworth (Giant Store Lincoln), Nicky Barr (International Bomber Command Centre), Simon Beardsley (Lincolnshire Chamber of Commerce) and Stuart Hardy (Hardys Farm).

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