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Getting Started with Google Analytics – Understanding Data

Date Time Location
28 Nov 9am - 4:30pm Innovation Centre, Europarc

This workshop is part of the Digital Development Business Support programme.

Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website. This workshop explores all the main reports in Google Analytics, explaining what they mean and how to use them, as well as working through all the setup and options required to get the most from your data.

NB – This is not a practical workshop and delegates are not required to bring a laptop computer.


Attending this workshop will provide delegates with the knowledge to utilise all the reports in Google Analytics, ensuring that their account is set up to measure conversions and make full use of all the options available. Delegates will learn how to segment visitors into different groups for actionable insight, how to filter & modify reports to access data quickly and how to compare data over time.


Ensuring Google Analytics is installed and configured correctly
Setting up Goals and e-commerce tracking to measure conversions
Using the Audience, Acquisition and Behaviour reports
Understanding attribution and multi-channel funnels
Using advanced and custom segments
Measuring events such as file downloads
Campaign tagging to track email, social and PPC traffic


Full days refreshments & lunch provided
09.00 registration
09.30 start
16.30 finish

Workshop presenter: Ian Lockwood

If you would like to book a place on this workshop, please visit:

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