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Ambitious Clare brings LA fashion to Britain - via Grimsby!

FASHION-loving high flyer Clare Spauls is backing herself to succeed as a business dream becomes a reality today and she launches her own online clothing platform.

Ambitious Clare brings LA fashion to Britain - via Grimsby!

Sacrificing a 20-year career in recruitment that saw her work internationally, the Grimsby girl born and bred wants to make Heir & Co a force to be reckoned with on the web, from her home town.

“I am trying to build it to a level like Asos or Boohoo, that’s the idea, and it will take time,” she said, referencing names that have revolutionised the retail world, and acutely aware of the fiercely competitive environment.

The first phase begins today with the e-commerce site, video and full social media suite launch. She has worked with specialist agency Kubix Media, which has a presence in the town and a Birmingham base, having been set up by Cleethorpes digital marketing specialist Looay Gharib. 

The second phase will emerge in the coming weeks with the opening of a business unit where the stock can be held and handled as orders are served.

[Early lines stocked by Heir & Co.]

“The idea is to have a warehouse, not a unit, with a pick and pack operation eventually, and I’d like that to be in Grimsby as well,” she said. 

“I have done well in my career, and this is a transitional period. All my savings have gone into it, it is scary, but you live by the sword and die by it.”

A third phase of the Heir & Co launch is to have her own label range of basics. “Hopefully that will be in six months time, having my own brand wear,” Clare said. “I am by no means a fashionista but I would like my own range. It is something I need for it to really grow.” 

Sales have already been secured during a soft launch, buoying the mood of the 37-year-old, who is selling at high street prices. Bomber jackets and ruched mesh mini dresses come in at under £50.

Describing the pieces available on as “undeniably contemporary and on-trend,” she said: “Confidence is key with fashion – which is why I believe in empowering those who shop at my store with gorgeous pieces at fair prices. 

“We source the majority of our stock from LA, which makes it fashion-forward and fun.” 

Recruitment took her around the UK and to Poland as she specialised in managed service, working with leading supply chain and distribution companies. 

Her dream of starting her own business came into focus three years ago as she realised she had got as high as she could in her role, without starting up on her own. After a “delicate chat” with her now ex-employer, he agreed to support her transition from the corporate world into business ownership.

Listing social media and fashion as her two favourite things, Clare has been able to embrace both of these loves in her new role. “I feel like I’m living the dream right now, and I can’t believe how lucky I am to get to do this,” she said, having already been invited to New York Fashion Week by one supplier.

“I know the next year is critical,” said the former Healing School pupil, who went on to take a HND in business at Grimsby Institute, and worked in graphic design before travelling South America and living in Brazil briefly. 

 “I am so confident in my ability to get this up and running,” she added. “I wouldn’t have chased the dream otherwise.”

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