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Cleethorpes retailer Greenswear rings up 40 years with tributes to founder

AN emotional 40 year anniversary has been chalked up by school uniform specialist Greenswear in Cleethorpes. 

Cleethorpes retailer Greenswear rings up 40 years with tributes to founder

The impressive milestone in modern-day retailing comes a year after founder Wendy Green passed away, aged 81.

At the helm now is Nicola Walker, who joined as a Saturday girl when it first opened in Short Street back in 1977.

She spent nine initial years at the store, returning in 1997 when approached by Wendy as she passed the shop, and became a part owner of the business in 2004.

“She asked me to carry on, and I said I would do it for her,” Mrs Walker proudly reflected, as Greenswear continues to flourish, mixing traditional shop values with an ever-developing e-commerce sales platform. 

On the big 40, which is being celebrated with special offers, she said: “I think the success is down to the loyal customers who probably came as children when Wendy first opened the shop, then brought their children and grandchildren – as well as the dedicated support of loyal staff who have provided good old fashioned customer service.”

A second store on Cleethorpes High Street opened in 1991, initially focusing on babywear and fashion, but they were consolidated on the High Street – where it remains – in 2002.

Wendy, pictured right, who fought breast cancer and lost her son in the latter years, had worked in the business until 2015. She was originally a party plan organiser, a role which overlapped with the opening as Nicola being asked to get involved with orders there too.

Recalling the opening, Mrs Walker said: “Wendy didn’t think a lot of places did children’s things, she saw an opportunity.”
Janet Moor, who was by Wendy’s side for 29 years, and Chris Martin were praised for their service, with current assistant

Maria Hodson just completing an eighth year at Greenswear, in two stints.

As well as school and fashionwear, it is also a popular outlet for scouting attire too. 

Looking ahead, Mrs Walker said: “It is going well, we have had a bumper summer this year with schoolwear, so there may be expansion, we will have to see.

“I am so proud of what Wendy achieved, I just wish she was still here. She saw the business just enter its 40th year, but it is just me now and it was nice to have someone to bounce ideas off.”

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