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Dee Bee buys out drinks business as it boosts pan-Humber presence

GRIMSBY-headquartered wholesaler Dee Bee has acquired a Hull drinks business as it builds up its pan-Humber presence.

Dee Bee buys out drinks business as it boosts pan-Humber presence

Kingston Beer Supplies, based at Mount Pleasant, was established in 2008 by licence trade entrepreneur Milan Tojagic, and has grown to become one of the driving forces in the on-trade drinks sector in this region.

The business will be incorporated into Dee Bee’s 70,000 sq ft Hull depot on Leads Road.

Managing director Nick Ramsden said the acquisition, for an undisclosed sum, was yet another key step forward for the Hull depot, which opened in April last year. 

Since then, it has developed a wide customer base across the North Bank and into North Yorkshire and recently took over some of the delivered business from the Dee Bee operation in Grimsby’s Adam Smith Street.

Mr Ramsden said: “Milan has a wealth of experience in the on-trade and the integration of Kingston Beer Supplies into our Dee Bee operation will significantly strengthen our business in Hull. The two companies might be very different in size but they have some important synergies which will no doubt result in a smooth transition.”

Almost 40 new jobs were created when the Ramsden Group returned the Dee Bee brand to Hull after an absence of more than 25 years. It carries 6,000 different products.

Mr Tojagic, who lives in Beverley, said he had taken the business from a standing start to an annual turnover of more than £1 million. 

He added: “We have been supplying pubs, restaurants and hotels throughout Hull and East Yorkshire and we are delighted to see the business move into the excellent hands of Dee Bee, a very professional and ambitious company that will continue to provide a top-flight service to our customer base.

“I will be working with Dee Bee as a consultant to oversee a smooth transition and my two drivers are also being taken into the Dee Bee business.”

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