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Dee Bee invests in voice recognition technology for depots

GRIMSBY-based pan-Humber wholesaler Dee Bee is investing in state-of-art technology. 

Dee Bee invests in voice recognition technology for depots

The company, part of The Ramsden Group, has invested a six-figure sum in two new systems specifically designed to increase efficiency and service to customers in its growing delivered wholesale business.

The voice directed Warehouse Management System uses speech recognition for accurate hands-free order picking and intelligent routing, and an Electronic Proof of Delivery (ePOD) system.

Dee Bee has been working with Sanderson, which specialises in wholesale distribution, multi-channel retail and manufacturing software solutions, on the precise specification of the new systems. The voice-pick technology is being installed at both the Grimsby depot on Adam Smith Street and the recently opened site in Hull, with the company returning to the North Bank after a 25-year absence. 

Andy Taylor, the group’s trading director, said: “We have invested a considerable amount in this new IT infrastructure, a move that further demonstrates our aggressive growth strategy for the wholesale and delivered business. 

“The voice-pick technology alone will give even greater efficiency and picking of orders and will speed up the entire process to the benefit of our retail, on-trade and food service customer bases.”

Voice directed order picking software sends picking instructions to the warehouse operatives via a wireless headset and microphone, enabling the pickers to quickly identify stock and select orders.

The ePOD system is being installed in the company’s expanding fleet of vehicles delivering from both depots and enables staff to capture customer acceptance signatures and carry out delivery amendments at the customer site.

Mr Taylor added: “This will greatly improve our operational efficiency by cutting out any delivery errors and enhancing our service to customers. We can expect a return on this investment in just a few months.”

The Dee Bee depots each stock a range of around 6,000 products and have a customer base of more than 2,000 retail, pub, restaurant and cafe outlets in the north

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