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Grand old building now welcomes brides-to-be

CLEETHORPES has its own bridal boutique after Scartho woman Naomi Welbourne relocated to the resort.

Grand old building now welcomes brides-to-be

Louth and Clee Bridal Boutique has set up in a unit created by architect Mark Hodson at the front of his eponymous architectural practice, within the grand Old Post Office on Yarra Road. 

It is a brave move north by Naomi, having taken over the Eastgate shop she started as an assistant in five years ago.

Asked to take it on, she has gradually instilled her personality on the business, with the move up the A16 to the airy almost-church-like premises taking it to a new level.

“I was asked to take the business on, but it has been a case of starting from scratch, going to all the wedding shows in London and Barcelona, undertaking training in all elements, from bridal fitting to running the business, and it has gone from there,” she said.

“Cleethorpes needs a bridal shop. A lot of my customers in Louth were from Grimsby and Cleethorpes, and living in Scartho it means I can be close to my family. I think being in the resort will make it a real day out. I’ll miss Louth but I have had a lot of support from suppliers and the businesses in the area.”

An example is a 20 per cent discount deal with The Counting House on Sea View Street, and a jewellery concession from Victory Designs of Waltham. 

Open to bookings only, the importance of the day is not lost on Naomi, who had created the whole business around the experience.

“I am passionate about it, I love helping brides, listening to what they want, and listening to their individual love stories,” she enthused. “It can be an hour and a half, so I want them to feel really special, it is a special moment."

Dando London, a brand featured in Say Yes to the Dress – the Manhattan boutique-based TV programme – is stocked, with more to follow in the autumn. “My brides are loving that brand, no one has it for 150 miles so there is exclusivity there.”

Originally from East Halton, she has turned the unit around in four days, creating an aura of calm, with bubbles and beauty at the heart, maximising the high ceilings and enticing arched windows.

“Friends and family have been amazing, and I’m really proud of what has been achieved,” she said.

An official open evening is planned for July 28, with a show to follow on August 8 at Oaklands Hall Hotel.

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