Skip to main content

Grimsby firm makes a big splash Stateside

A CHILDREN’S swimwear company enjoying a global reach from Grimsby has won a major US award for its innovative designs.

Grimsby firm makes a big splash Stateside

Splash About has taken a National Parenting Product Award for its Splash Jammer swimming shorts. 

The Europarc team, which has grown tremendously since it was relocated from France in 2011, sells its range through the likes of Argos, Boots, Amazon and Jo Maman Bebe. 

From floatation devices to the first proven sealed pants – the Happy Nappy – the brand offers a wide range of swimwear and swimming equipment for babies, toddlers, children and adults.

Splash About’s managing director, Bernadette Spofforth, pictured left, said: “We are very proud that our Splash Jammers have been recognised by NAPPA, one of the most prestigious consumer awards in America.

“Designed for potty training toddlers, Splash Jammers is the only product on the market that is swim school approved and bridges the gap between swim nappy and swimwear. To be awarded a NAPPA win by its panel of parent judges and industry experts is a great endorsement.”

With manufacturing in Taiwan and Mauritius, the US has been seen as a key market for the team, which also has an office in Chester. 

And this accolade will be seen as a huge boost for that ambition. 

“What we like most about the Jammers is that they are light, stretchy, and provide more coverage than any other swim pants,” the judges said, adding: “Their designs are adorable and perfect for toddlers transitioning out of swim diapers.”

E-commerce, stock control, customer service and finance is based at Grimsby’s Innovation Centre, with the North West team providing PR, marketing and creative design, with both handling sales.

Shareholding director Lesley Beach, pictured right,  was a former buy-out specialist in the food industry, and was introduced to the company by an investor she had previously worked with. It was while doing the due diligence on the business, founded by ex-pats Desri Goodwin and her husband Robin, that she decided to invest, bringing it back to her North East Lincolnshire home.

It quickly outgrew the Healing house, and offices were taken on he flagship business park. 

Mrs Beach has previously described the initial products as a breakthrough in the teaching of swimming to children. A waterproof neoprene design with high content nylon elastic ribbing around legs and waist gave the security pool operators were looking for with the first nappy product, and Splash About now supplies direct to the major swimming class providers.

Issues with hygiene had been a barrier, with organisers struggling to secure pool time, when the Goodwins brought the product to market. 

They also introduced the original removable float jacket where buoyancy aids could be adjusted as swimming progressed.

News Courtesy:

Key Facts

Latest News