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Indian food business Masala Masters to be nationally recognised as part of campaign

One of the region's best kept Indian food secrets will be nationally recognised after winning a place with 2018's Small Business Saturday and its Small Biz 100 campaign

Indian food business Masala Masters to be nationally recognised as part of campaign

Run by Indian-born Brigsley resident Ruchita Green, Masala Masters was established in 2016 and is aimed at introducing guests to Indian cuisine using traditional methods.

Since then, it has garnered a faithful following of customers and is bringing new Indian cooking fans to the business.

The food is cooked by Ruchita in the comfort of her customers' homes and using their own kitchens - Masala Masters provides all necessary pots, pans and ingredients, as well as knowledge of India and its food.

Highlighting local small businesses and their communities, Small Business Saturday UK takes place on the first Saturday of December, every year.

For 100 days before Small Business Saturday, 100 UK businesses are selected for highlighting in both the local and national press.

In the past, the 100 have been invited to join the Small Business Saturday team for receptions in both Downing Street and with Chancellor of the Exchequer at The Treasury Drum.

This year, Masala Masters has been selected as one of the 100.

Ruchita said: "I am honoured and over the moon to have been selected. It’s a fantastic opportunity for me to spread my love for Indian food and cooking even further.

"I’d also like to congratulate Alexander Byron Baby Boutique which has also been selected. That’s two businesses from Grimsby, which is fantastic news.

"There is a great and growing small business community here in North East Lincolnshire and it is a real privilege for me to be part of it.

"We all understand what it takes to run a successful business in the current climate, and do our best to support one another.

"A lot of us are part of the Totally Locally group on Facebook, which sees local businesses come together in order to see if we can work together.

"As previous award winners at the Small Business Awards, Grimsby company Red Herring Games posted information about this year's Small Biz 100 applications.

"Jo, who is from Red Herring, told everyone to go for it. I wasn’t sure if anything would come of it but I thought 'why not?' and applied."

As well as hosting cooking experiences in people’s homes, Masala Masters periodically hosts larger events to support local charities and regularly conducts cooking demonstrations at Freeman Street Market.

It has also collaborated with various local businesses, such as Shoreline Pilates, The Business Hive and Riverhead Coffee.

Masala Masters has gained a loyal following since it was established in 2016

Mum-of-two Ruchita said: "It is unbelievable to me that Masala Masters has gained such momentum in such a short time. Originally, I had expected it to be no more than a hobby.

"As it has grown, it has given me confidence, though the feather in the cap is being able to work with other businesses in the community.

"It has been really hard work, both running the business and getting it off the ground, and I wouldn't have been able to do it without the support and help of my husband, Darren, the in-laws and my young children, who have done their very best to understand. I wouldn't be in this fantastic position without any of them."

For more information about masala Masters, see and for further details on Small Business Saturday, see

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