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Proposal for new Peugeot and Citroen dealership for Humberston

TRENTON Motors has asked the council for permission to build a new Peugeot and Citroen car dealership in Humberston.

Proposal for new Peugeot and Citroen dealership for Humberston

In the final phase of a major expansion to the car giant’s retail footprint in North East Lincolnshire, the company is looking to build a new motor dealership including workshop, together with vehicle display areas, customer and service parking.

A separate planning application has also been submitted to North East Lincolnshire Council for the construction of a temporary showroom for two years, to be used for the duration of the new dealership’s construction period.

If the plans are accepted, the dealership will be built on land next to Trenton Motors’ existing Nissan dealership and workshop, in Altyre Way, on Humberston business park.

In submitting the application, Trenton says the new development will “create a modern and highly functional motor dealership”.

The Peugeot and Citroen dealership will be built next to the existing Nissan showroom and workshop, whilst the temporary showroom will be built on an existing hard-standing storage car park opposite the Nissan site.

In designing the new showroom, developers will look to “positively respond” to the existing site context by “delivering a modern quality dealership development whilst ensuring its longevity”.

A used car display unit will be located in a “visually prominent” area on the site, with the frontage and glazed showroom frontages set back as a visual backdrop.

Accompanying the development are plans for ancillary facilities, jet wash and valet bay and customer/staff/service car parking.

Dixon Dawson Chartered Architects have put together detailed plans for consideration by council, and in their documents, the developers say “there is no doubt that there is a significant opportunity to enhance the character and appearance of the area” with this development. It is hoped that the scheme will “act as an anchor for the area, and act as a catalyst for further investment”, and boost other local businesses.

New full time jobs will be generated by the construction of the new garage, which promises to “bring greater prosperity to the area”.

Dixon Dawson say: “We therefore consider the proposed design will create a sense of place and a focal point for the area in addition to the obvious benefits of regeneration.

“The scheme has now a greater sense of coherence with the surrounding area and that the development will make a positive contribution to the character and appearance of Altyre Way.

“The building design is of a high quality, which will significantly add to the architectural character of the area and enhance the surrounding environment.”

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