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Sealing success with packaging innovation

A UK packaging first, developed in collaboration with Grimsby’s Northcoast Seafoods Ltd, has won four industry awards.

Sealing success with packaging innovation

The re-close frozen food pack, launched last summer in Morrisons, was celebrated for clever and innovative use of technology at the 2018 Starpack Industry Awards, taking home Best in Show, Inclusive Design, Greenstar Sustainability and a Bronze award.

It has been designed to improve ease of use and eliminate food wastage through freezer spillage, while encouraging frozen purchases by making portion control easy.

The Europarc team said the product ideally serves the growing convenience foods market, with unique laser technology creating an easy opening for consumers and a bespoke adhesive and lamination technique allowing secure reclosing.

Chloe Darwood, for Northcoast Seafoods, was at the heart of the exciting development. She said: “We are thrilled and extremely proud to have been a part of this new development getting to the market,
“It is perfect for the Morrisons speciality frozen seafood range where customers can buy more economically via larger packs and have the option to use some product and then re-seal which works in the freezer.” 

The development was undertaken by the company’s packaging supplier, Parkside, a West Yorkshire business.

Phil O’Driscoll, head of innovation and new product development, said: “We pride ourselves on continuous innovation and development of specialised yet relevant packaging that meets the needs of both consumers and retailers. Being honoured at the 2018 Starpack Awards, in the way that we have, is fantastic. We are continuing to see our creative innovation recognised.”

The Starpack Awards celebrate outstanding developments in packaging and honour the sector’s most influential companies. Focusing on innovation, entries are judged by pack appearance and the challenges that have been overcome in their creation.”

Read more: Grimsby seafood brand wins big with maiden award entry

The film is used on a number of products that are part of Morrisons’ new Mini Freezer range, predominantly on large packs where the customer is likely to want to re-seal the pack. 

It is part of a new concept wth sub-zero seafood offered alongside the traditional fish counter.

A total of 21 lines are supplied by Northcoast, including prawns, mussels, squid, razor clams, whitebait, sardines and Argentinian red shrimp, with some additional launches planned for throughout the year. 

The Parkside team, based in Normanton, use laser scribe technology, and created the pack using a PET / PET laminate, which seals to APET and RPET trays. Working closely with Northcoast’s co-packers, they ensured it ran down existing packing lines, avoiding any extra costs in additional machines.

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