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Start-up to be showcased as an exemplar small business

JUST months after opening, one of Grimsby’s hidden treasures – Alexander Byron Baby Boutique – has been chosen as one of the top 100 small business to be showcased in the lead up to Small Business Saturday on December 1.

Start-up to be showcased as an exemplar small business

It opened inside the historic Haven Mill building, off Garth Lane, in March, and its customer base has been steadily growing ever since. 

“We are absolutely thrilled to have been chosen out of the thousands of small businesses in the country, to be recognised in this way is amazing” said Tracey Millar, owner. “We strive to provide the best service possible and to know that the hard work is being noticed makes it all worthwhile.

“More and more people are finding us as word spreads. A lot of our business is through recommendations and word of mouth. That in itself is a real pleasure, to know that customers are so pleased with our service that they recommend us to others.

“It was always a risk moving into the mill, as it is perceived as being ‘out of the way’, but we have very close bonds to other local businesses and work closely with the Totally Locally North East Lincolnshire group to help promote other local businesses.

“Inside the shop, we stock handmade clothes and dolls from two other local businesses and we’re always on the lookout for other possibilities.”

As well as offering everything from £1.50 headbands to £1,500 nursery room sets, the boutique also has a baby changing area, with free nappy sacks and disposal bin, and is part of the Breastfeeding Welcome scheme, with a dedicated nursing chair. “You don’t have to be a customer to pop in and make use of the facilities,” explains Tracey, “we just want to make sure that mothers and babies are comfortable; we even have a box of toys for the older children to play with.”

Tracey’s husband, David Millar, still runs Davie’s Baby Stuff, a stall on Grimsby’s Top Town Market.

“I am really proud of Tracey, she basically runs the shop single-handedly and the customers seem to love her,” he said. “I don’t think there are many more experienced than Tracey, after 30-years as a childminder, there’s not a lot that she doesn’t know about babies, prams, cots and all the relevant regulations.

“We just need more people to realise how close the shop is to Freshney Place; it is directly opposite the HMV entrance and only two minutes’ walk from the market stall, but when I tell people where it is, they often ask if they can drive there... it’s really not that far.”

Alexander Byron appears alongside Masala Masters, the Indian cuisine business launched by Ruchita Green.

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