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Cleethorpes Regeneration Programme

Exciting changes are happening In Cleethorpes from January 2019 – follow our journey of transformation.

Over the past year £6.7million of external funding has been secured to invest in the resort over the next three years.


February 2019: Survey opens open on Sea View Street Plaza - open day on 5 Feb at the Baptist Church, Alexandra Road from 4pm to 7pm. Background information and a link to take the survey online are available below. The survey will close on Sunday 10 Feb.

January 2019: The contract to deliver the first section of the huge Cleethorpes’ £7.2m regeneration scheme has started on site. 

4 December 2018:

Traffic regulation orders published for phase 1 of the Cleethorpes Regeneration Scheme - can be found on

Background to the scheme

In March 2017 CoastNEL was awarded nearly £4million from the Coastal Communities Fund to help deliver a number of key projects in Cleethorpes to enhance key areas, provide new facilities and deliver events in the resort.

Key elements of the project include:

  • £3.3million which is earmarked to be spent improving the public realm and introducing public art at key arrival sites, the promenades and in the historic town centre streets. This work will build on the £2.77million Townscape Heritage programme due to start in 2018.
  • £332K of funding will be spent on marketing and exciting new events to enhance the current programme and help extend the season into an all-year-round tourist destination.
  • Plans to transform a beach-front kiosk into an eye-catching entertainment venue.
  • A visitor economy specialist who will deliver business support in the form of coaching, mentoring and advice to businesses on customer service, technology, business planning, diversification and marketing.

The CoastNEL team who successfully led the bid, is a partnership of local business people, arts, heritage and tourism groups and the local authority. 

Following this it was announced in September 2017 that a further £2million has been awarded to Cleethorpes, through the Heritage Lottery Fund (HLF), with an additional £1million contribution from the council put towards the Townscape Heritage programme.

The ‘Discover Cleethorpes Heritage’ Townscape Heritage (TH) programme will deliver a five year regeneration scheme with £1.9million from the Heritage Lottery Fund (HLF) alongside an additional £1million from North East Lincolnshire Council. The majority of these funds will be available as grants to building owners in the area to repair and reinstate original features.

The Townscape Heritage programme will focus on conserving and enhancing historic buildings and improving the public realm on Alexandra Road and Sea View Street to build on the town’s character.

More details on the proposals can be found in the downloads section on the right of this pages and these will be updated as plans progress.



Sea View Street Plaza Survey

As part of the See Change programme, improvement works will be undertaken in Sea View Street to enhance the historic character of the street and create a ‘gateway’. This is supported by the Grimsby & Cleethorpes Town Centres Investment Plan 2016 and Cleethorpes Renaissance Strategic Development Framework 2010. 

The scheme reinforces the historic environment of the street and its role as a unique destination for independent retail and leisure.

This includes the introduction of a new public space to replace the existing surface car park which will provide a unique gathering space at the highest point within the resort. A place in which to pause, meet friends and take in the views over the estuary or enjoy the impressive backdrop of historic buildings.

Two options have been produced and we would like your comments on each so that we can prepare the final design, for implementation later this year. Both options include the reintroduction of street trees which were a significant feature of the original Victorian resort, seating and imaginative lighting. The chosen option will also become the focus for work by a nationally renowned artist.

The survey opens on Tuesday 5 Feb and will close on Sunday 10 Feb.


Option A

Option B

Precedent information

Other installations by the artist

History and existing layout

Key Facts

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