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Visitor Economy

The visitor economy accounts for a significant number of local jobs, equating to 7.7% in North East Lincolnshire, and generates an income of around £0.5 billion to the area each year.

Visitor Economy

Over nine million people visit North East Lincolnshire each year, bringing with them a visitor economy worth in the region of £537 million (STEAM report, 2015).

The quality of the shopping environment is high across the borough, with vacancy levels remaining low year on year. However, in order to maintain that, we help support retail growth in and around the area with specialist advice available at the end of the phone. 

Due to our industrial sectors in our major towns, North East Lincolnshire attracts thousands of business visitors and around three million tourists choose to visit Cleethorpes each year. This business growth has encouraged major national hotel chains and retailers to invest heavily in the borough. 

The largest shopping centre in Lincolnshire, Freshney Place is expanding in Grimsby to incorporate new retail space for Primark, which is quadrupling the size of its current store. Additionally, retail chains, such as Office and Pandora have chosen to have a base in the centre. For a more boutique shopping experience, Abbeygate in Grimsby and Seaview Street in Cleethorpes offer quality branded fashion choices and a thriving cafe culture.

Planned for 2017 is a major leisure complex for Grimsby town centre, which will incorporate a 10 screen cinema and restaurants. This will complement the planned mixed use development at Cartergate, creating Grade A Office headquarters for Wilkin Chapman Solicitors.  The Holiday Inn Express opened its doors to an 80 bed hotel in 2015 overlooking Grimsby Railway Station.

In Cleethorpes, Premier Inn hotel and Brewers Fayre restaurant have just opened their doors and Wetherspoons has opened a new bar in the town centre. The Pier, Cleethorpes has been transformed to create a fabulous iconic venue providing a multi function ball room, stunning restaurant, tea room and public house.

Humberside Airport is a short 20 minute drive away, connecting North East Lincolnshire to the rest of the world. There are three flights a day, seven days a week between the airport and Schiphol, Amsterdam, and it also boasts the UK's second largest helicopter hub, with three of the largest helicopter operators in Europe basing their operations there. One operator alone already sees around 1,000 helicopter flights a month carry workers to and from the North Sea offshore gas platforms. A further hotel is planned to be built at the airport.

VESR (Visitor Economy, Services and Retail) Group

VESR is the private sector led team created by North East Lincolnshire Council, to champion the sector and drive the vision and strategy for growth in this area of the North East LIncolnshire (NEL) economy.

The group is one of six key sectors which form NEL’s Development and Growth board: Energy and Renewables; Food and Seafood; Ports and Infrastructure; Chemicals and Process; Housing and Development, all of which are supported by NELC and ENGIE.

The group works hard to make a difference and with other established groups to maximise and support cohesive development and growth in the Visitor Economy, (business visitors and tourism), Professional Services and Retail across North East Lincolnshire and delivers on the council’s dual commitments to a stronger economy and stronger communities.

VESR's first achievement was the delivery of Discover North East Lincolnshire, a brand to showcase the area as a fabulous location to work, stay and play.  It's dedicated website is available here.

VESR has also contributed to the formation of the new Local Plan and is also involved in the creation of the new Economic Strategy.

VESR was responsible for securing a DCLG grant to develop a new coastal communities team, CoastNEL which will look at issues facing the borough. This will bring the town and the coast together to develop a plan for managing the economies of our varied coastal area. 

Key Facts